MW Direct Pty Ltd was founded in Melbourne in 2017 by Ryan and Jessica Connolly — but the journey started long before that.

With years of experience in retail, Ryan took on the role of General Manager at the publicly listed Musicway Corporation Ltd, where he first began working with the Thule brand. It was during this time that he and Jessica saw the opportunity to take the business in a new direction. They successfully acquired it from its Singaporean owners, and MW Direct was born.

Today, MW Direct is proud to be the exclusive Australian distributor for Thule Packs, Bags & Luggage, as well as Case Logic — both part of the Thule Group.

MW Direct is also the exclusive Australian distributor for Kelty, an iconic American brand renowned for its high-quality camping and outdoor gear dating back to the 1950s.

Representing these trusted global brands is a responsibility we’re proud of — and one we approach with passion and purpose every day.