MW Direct Pty Ltd started in Melbourne in 2017 by Ryan and Jessica Connolly, but the story of how we got here is much older than that. After many years in retail, Ryan joined public company Musicway Corporation Ltd, where the association with Thule began. As General Manager he and his wife made a bid to purchase the business from the Singaporean owners and MW Direct was born.

MW Direct is the exclusive Australian distributor for Thule Packs, Bags and Luggage division and Case Logic (owned by Thule).

We are also the exclusive Australian distributor for Kelty. Known for high quality camping and outdoor gear that dates back to the 1950's in the U.S.

We are proud to represent such brands.