About MW Direct - Your Trusted Australian Outdoor Gear Distributor
Bringing Premium Outdoor Brands to Australia Since 2017
MW Direct is a family-owned Australian business based in Melbourne, specializing in the distribution of world-leading outdoor gear brands. As the exclusive Australian distributor for Thule and Kelty, we bring premium backpacks, luggage, tents, sleeping bags, and outdoor equipment to individuals, schools, corporate clients, and retail partners across the country.
Our Story
Founded in 2017, MW Direct was built on a simple principle: Australians deserve access to the world's best outdoor gear, backed by genuine local service and support. What started as a passion for quality luggage and outdoor equipment has grown into a trusted distribution partnership serving thousands of customers nationwide.
We're not just importers—we're travel and outdoor enthusiasts who understand the gear we sell. Our Melbourne warehouse ensures fast, reliable delivery across Australia, and our team provides expert advice to help you choose the right equipment for your adventures or business needs.
The Brands We Represent
Thule - Global leader in premium bags, luggage, and outdoor equipment. Thule's trusted, innovative products combine Scandinavian design with exceptional durability.
Kelty - American outdoor heritage brand since 1952. We're proud to be Kelty's exclusive Australian distributor, bringing their legendary backpacks, tents, and camping gear to the Australian market.
Case Logic - Trusted tech protection solutions for laptops, tablets, and accessories. Reliable quality for students and professionals.
Arkive - Specialized DVD and DC storage solutions for enthusiasts who demand organization and protection.
SkyTag - Smart tracking technology to keep your valuable gear secure and locatable.
Who We Serve
Individual Customers - Outdoor enthusiasts, travelers, students, and professionals who value quality gear that lasts.
Schools & Educational Institutions - Bulk supply programs for backpacks and laptop bags, particularly during back-to-school season.
Corporate Clients - Custom co-branding solutions for events, conferences, and employee reward programs. Orders from 50 to 400+ units with personalized branding.
Retail Partners - Authorized reseller network across Australia with dedicated support, competitive margins, and reliable stock availability.
Why Choose MW Direct?
Genuine Products - 100% authentic products direct from manufacturers. No grey imports, full warranty support.
Local Australian Service - Family business values with expert knowledge. We're here when you need us.
Melbourne Warehouse - Fast shipping across Australia. No international delays or complications.
Expert Support - Product advice, warranty assistance, and dedicated account management for business customers.
Trusted Since 2017 - Thousands of satisfied customers, from weekend adventurers to major educational institutions and corporate clients.
Our Commitment
We're committed to providing outstanding service, genuine products, and practical solutions for every customer. Whether you're gearing up for a weekend camping trip, equipping your school with quality backpacks, or sourcing corporate gifts, MW Direct delivers the brands you trust with the local service you deserve.
Get in Touch
Have questions about products, bulk orders, reseller partnerships, or custom branding? Our Melbourne-based team is ready to help.
Contact us: support@mwdirect.com.au or 03 9558 9666 or Visit us online: www.mwdirect.com.auLocation: Melbourne, Australia
